Shining Light on Atmospherics: How Ambient Light Influences Food Choices

  • Dipayan Biswas, Courtney Szocs, Roger Chacko, Brian Wansink
  • Journal of Marketing Research, February 2017, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0115

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http://dx.doi.org/10.1509/jmr.14.0115