Is a 70% Forecast More Accurate Than a 30% Forecast? How Level of a Forecast Affects Inferences About Forecasts and Forecasters

  • Rajesh Bagchi, Elise Chandon Ince
  • Journal of Marketing Research, February 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.12.0526

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http://dx.doi.org/10.1509/jmr.12.0526