When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue

  • Katherine White, Lily Lin, Darren W. Dahl, Robin J. B. Ritchie
  • Journal of Marketing Research, February 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.12.0388

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http://dx.doi.org/10.1509/jmr.12.0388