Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers

Baohong Sun, Shibo Li
  • Journal of Marketing Research, February 2011, American Marketing Association (AMA)
  • DOI: 10.1509/jmkr.48.1.72

Learning and Acting on Customer Information: Service Allocations with Offshore Centers

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The following have contributed to this page: Dr. Shibo Li