Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Shibo Li, Baohong Sun, Ronald T. Wilcox
  • Journal of Marketing Research, May 2005, American Marketing Association (AMA)
  • DOI: 10.1509/jmkr.42.2.233.62288

Cross-Selling Sequentially Ordered Products

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The following have contributed to this page: Dr. Shibo Li