Publication not explained

This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.

If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.

Featured Image

Read the Original

This page is a summary of: My Reflections on Publishing inJournal of Marketing, Journal of Marketing, January 2016, American Marketing Association (AMA),
DOI: 10.1509/jm.80.1.1.
You can read the full text:



Be the first to contribute to this page