Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective

  • Constantine S. Katsikeas, Seigyoung Auh, Stavroula Spyropoulou, Bulent Menguc
  • Journal of Marketing, May 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jm.16.0346

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http://dx.doi.org/10.1509/jm.16.0346