Converging on a New Theoretical Foundation for Selling

  • Nathaniel N. Hartmann, Heiko Wieland, Stephen L. Vargo
  • Journal of Marketing, March 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jm.16.0268

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http://dx.doi.org/10.1509/jm.16.0268

The following have contributed to this page: Shidler Distinguished Professor of Marketing Stephen L Vargo