Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

  • M.J. del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila
  • Journal of Marketing, January 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jm.16.0267

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1509/jm.16.0267