App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?

  • Raoul Kübler, Koen Pauwels, Gökhan Yildirim, Thomas Fandrich
  • Journal of Marketing, September 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jm.16.0140

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http://dx.doi.org/10.1509/jm.16.0140