Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

  • Kyuhong Han, Vikas Mittal, Yan Zhang
  • Journal of Marketing, July 2017, American Marketing Association (AMA)
  • DOI: 10.1509/jm.15.0509

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http://dx.doi.org/10.1509/jm.15.0509