Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

  • Kelly D. Martin, Brett W. Josephson, Gautham G. Vadakkepatt, Jean L. Johnson
  • Journal of Marketing, May 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jm.15.0297

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http://dx.doi.org/10.1509/jm.15.0297