Assessing Performance Outcomes in Marketing

  • Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou, G. Tomas M. Hult
  • Journal of Marketing, March 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jm.15.0287

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http://dx.doi.org/10.1509/jm.15.0287

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