Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible

  • Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult
  • Journal of Marketing, September 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jm.15.0229

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The following have contributed to this page: Tomas Hult