Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

  • Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang
  • Journal of Marketing, September 2017, SAGE Publications
  • DOI: 10.1509/jm.15.0178

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http://dx.doi.org/10.1509/jm.15.0178