Brand Buzz in the Echoverse

  • Kelly Hewett, William Rand, Roland T. Rust, Harald J. van Heerde
  • Journal of Marketing, May 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jm.15.0033

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http://dx.doi.org/10.1509/jm.15.0033

The following have contributed to this page: Harald J van Heerde and KELLY HEWETT