Relating Online, Regional, and National Advertising to Firm Value

  • Shrihari Sridhar, Frank Germann, Charles Kang, Rajdeep Grewal
  • Journal of Marketing, July 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jm.14.0231

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http://dx.doi.org/10.1509/jm.14.0231