An Examination of Social Influence on Shopper Behavior Using Video Tracking Data

Xiaoling Zhang, Shibo Li, Raymond R. Burke, Alex Leykin
  • Journal of Marketing, September 2014, American Marketing Association (AMA)
  • DOI: 10.1509/jm.12.0106

Social Influence on Shopper Behavior Using Video Tracking Data

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The following have contributed to this page: Dr. Shibo Li