Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture

Michel Laroche, Linda C. Ueltschy, Shuzo Abe, Mark Cleveland, Peter P. Yannopoulos
  • Journal of International Marketing, September 2004, American Marketing Association (AMA)
  • DOI: 10.1509/jimk.12.3.58.38100

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http://dx.doi.org/10.1509/jimk.12.3.58.38100

The following have contributed to this page: Mark Cleveland and Dr Michel Laroche