Differential Effects of Customers’ Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries

  • Narongsak (Tek) Thongpapanl, Abdul R. Ashraf, Luciano Lapa, Viswanath Venkatesh
  • Journal of International Marketing, September 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jim.17.0129

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http://dx.doi.org/10.1509/jim.17.0129

The following have contributed to this page: Abdul Rehman Ashraf and Viswanath Venkatesh