Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors

  • Wesley J. Johnston, Shadab Khalil, Angelina Nhat Hanh Le, Julian Ming-Sung Cheng
  • Journal of International Marketing, June 2018, SAGE Publications
  • DOI: 10.1509/jim.16.0125

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http://dx.doi.org/10.1509/jim.16.0125