Doing Good in Another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation

  • Jungsil Choi, Young Kyun Chang, Yexin Jessica Li, Myoung Gyun Jang
  • Journal of International Marketing, December 2016, SAGE Publications
  • DOI: 10.1509/jim.15.0098

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http://dx.doi.org/10.1509/jim.15.0098