The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, Srdan Zdravkovic
  • Journal of International Marketing, March 2014, American Marketing Association (AMA)
  • DOI: 10.1509/jim.13.0068
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http://dx.doi.org/10.1509/jim.13.0068

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