A model of brand switching by lead users of high-tech capital equipment

Sam O. Al Kwifi, Rod B. McNaughton
  • International Journal of Technology Marketing, January 2011, Inderscience Publishers
  • DOI: 10.1504/ijtmkt.2011.043811

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1504/ijtmkt.2011.043811

The following have contributed to this page: Sam AL-KWIFI and Professor Rod B McNaughton