What is it about?

The story of how the concept of Blue Ocean Strategy emerged over time

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Why is it important?

The case serve as an example for scholars to develop impactful concepts

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This page is a summary of: The genesis of blue ocean strategy, International Journal of Teaching and Case Studies, January 2026, Inderscience Publishers,
DOI: 10.1504/ijtcs.2026.152380.
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