The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry

Majid Mohammad Shafiee, Ali Sanayei, Arash Shahin, Hossein Rezaei Dolatabadi
  • International Journal of Services and Operations Management, January 2014, Inderscience Publishers
  • DOI: 10.1504/ijsom.2014.065370

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http://dx.doi.org/10.1504/ijsom.2014.065370

The following have contributed to this page: Professor Arash Shahin and Dr Majid Mohammad shafiee