Efficacy of sporting event ads with textese (SMS-type copy)

Jeremy J. Sierra, Harry A. Taute, Michael R. Hyman
  • International Journal of Sport Management and Marketing, January 2013, Inderscience Publishers
  • DOI: 10.1504/ijsmm.2013.060637

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The following have contributed to this page: Dr. Michael R. Hyman and Michael Hyman