Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A

Nicolas Scelles, Michel Desbordes, Christophe Durand
  • International Journal of Sport Management and Marketing, January 2011, Inderscience Publishers
  • DOI: 10.1504/ijsmm.2011.040255

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The following have contributed to this page: Michel Desbordes and Dr Nicolas Scelles