Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport

Kwame J.A. Agyemang, Antonio S. Williams
  • International Journal of Revenue Management, January 2013, Inderscience Publishers
  • DOI: 10.1504/ijrm.2013.055687

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http://dx.doi.org/10.1504/ijrm.2013.055687

The following have contributed to this page: Dr Kwame J A Agyemang