Group cohesion, personality and leadership effect on networked marketing staff performance

“

"This study regressed three general categories of factors (leadership, personality and control/substitutes) on a sample of 127 marketing design virtual team members (in an Australian company) to identify significant predictors of project level performance. Two a priori instruments were applied: the MLQ to measure transformational leadership perceived by team members of their project coordinator, and the NEO to assess the personality indicators of the team members. Controls were drawn from the substitutes for leadership literature and supplemented with variables commonly applied in recent similar empirical studies (cohesion, gender, and professional orientation/education). Some controls were not included since they were at the same level for all team members (e.g., team size, ERP software, type of project activities, and all organisational factors since the teams were employed by the same company and worked virtually instead of at client sites). A project level variable (scope quality index) was calculated from organisational data to measure performance." (p. 203)

”