What is it about?
The concept of social enterprise has gained significant attention in recent years as a means of addressing social and environmental challenges while promoting economic growth. In emerging economies, social enterprises can play a crucial role in achieving sustainable development goals (SDGs) by addressing key social and environmental issues in a sustainable and financially viable manner. Marketing strategies are a critical component of social enterprise success, as they help to raise awareness, attract customers, and build partnerships. This research examines marketing strategies used by social enterprises in emerging economies to achieve SDGs, drawing lessons and insights that can inform the development of effective marketing strategies for sustainable and socially responsible business practices. The findings of this research can inform the development of sustainable business practices in emerging economies, leading to positive social and environmental impacts.
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Why is it important?
The above research is important because it highlights the role that social enterprise marketing strategies can play in achieving sustainable development goals (SDGs) in emerging economies. Social enterprises are uniquely positioned to address social and environmental challenges in a sustainable and financially viable manner. However, marketing strategies are crucial for these enterprises to raise awareness, attract customers, and build partnerships, which are essential for their success. This research can provide valuable insights into effective marketing strategies that can help social enterprises achieve their SDG objectives. Furthermore, this research can inform the development of sustainable business practices in emerging economies, which can have significant positive impacts on society and the environment. Overall, this research has important implications for promoting sustainable and socially responsible business practices in emerging economies.
Perspectives
I thoroughly enjoyed the yogurts made by GDFL as well as interview them for data! They have left an impact on the rural economy and rural kid's lives in remote Bangladesh.
Quazi Tafsirul Islam
North South University
Read the Original
This page is a summary of: Social enterprise marketing strategies to achieving sustainable development goals in an emerging economy: lessons from emerging economies, International Journal of Innovation and Sustainable Development, January 2022, Inderscience Publishers,
DOI: 10.1504/ijisd.2022.10052119.
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