What is it about?
ent. The study first validated the modified version of Ku (2007) scale in Indian context using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The results of the data analysis are in line with the indications in the literature. Further, this study explored the impact of demographic variables on turnover intentions of sales employees in India.
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Why is it important?
The study contributed to the sales management literature by identifying the key demographic variables that can have an effect on sales employee’s turnover intentions.
Perspectives
The study contributed to the sales management literature by identifying the key demographic variables that can have an effect on sales employee’s turnover intentions.
sarika jain
NL Dalmia Institute of Management Studies and Research
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This page is a summary of: Construct validation and exploration of turnover intentions of sales employees: evidences from India, International Journal of Indian Culture and Business Management, January 2018, Inderscience Publishers,
DOI: 10.1504/ijicbm.2018.094246.
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