What is it about?
The managers' perception of corporate social responsibility in sugar industry is not same. They have different opinion about the relevance of CSR to their firm. This is due to their varied background - cultural, social; and corporate value system
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Why is it important?
This paper brings out the divergence among the views of managers about CSR and hence their corporate decisions which ultimately affect the performance of the firms.
Perspectives
This article gives a clue as why companies should align their objectives for sustainable growth and hence required level of sensitization among managers.
Raj Kumar Kovid
Read the Original
This page is a summary of: Corporate social responsibility in Indian sugar industry: managers' reflections, International Journal of Indian Culture and Business Management, January 2014, Inderscience Publishers,
DOI: 10.1504/ijicbm.2014.063961.
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