Profitable growth through international high-technology product and market development

What is it about?

This article seeks to answer the following question: how do firms adapt their technological innovations in a way that sustains profitable growth in global markets? The context examined is small and medium high-technology firms as they face the challenges of being young firms that must serve global markets with their limited resources. A multi-case exploratory study captures the product and market development processes during two phases of the growth cycle.

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Why is it important?

The comparison of five start-up firms and five growth firms from Quebec City’s photonics cluster (Canada) points to an error frequently made by start-up firms: spending too much time and money creating or adapting products for each initial customer. Growth firms, on the other hand, have built product platforms that respond to basic client needs. The results confirm the strategic role of mass customisation.