What is it about?
Thai study of the consumer satisfaction of buyers of apartments suggests that the satisfaction and willingness to recommend are impacted by dissatisfaction components; basic and lifestyle amenities; basic and value added features and external influencing factors such as promotion, distance, safety and security, environment at the location and financial.
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Why is it important?
Buying an apartment for an Indian is perhaps the biggest investment in one's life time. The study highlights which all factors to probe before the purchase decision so that post purchase satisfaction prevails.
Perspectives
This is perhaps the first systematic study of criteria of purchase of residential apartment in India. It is found that the characteristics of the building have no significant effect on buyer's residential satisfaction. Factors like escalation in prices; clogged kitchen outlet; dimensions of built up area; readiness of sample flat; quality of after sales service; safety and security features and the environment friendly initiatives taken produce significant effects on satisfaction.
Ajoy Kumar Dey
Birla Institute of Management Technology
Read the Original
This page is a summary of: Attributes influencing buying of residential apartments, International Journal of Entrepreneurship and Innovation Management, January 2016, Inderscience Publishers,
DOI: 10.1504/ijeim.2016.080008.
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