Understanding Mobile Travel Apps Usage: Trust and Technology Integration

What is it about?

This study examines factors influencing young consumers' use of mobile travel apps, integrating social cognitive theory and the technology acceptance model. Surveying 386 consumers in Chattogram, Bangladesh, it finds that perceived ease of use, self-efficacy, social norms, and trust significantly influence app intention. App intention, in turn, predicts usage behaviour. These findings offer insights for academia and professionals, aiding in addressing challenges in the tourism industry through theory-practice integration.

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Why is it important?

The study underscores the growing importance of mobile travel apps in the tourism industry, offering multidisciplinary benefits to users. By examining factors influencing young consumers' app usage, it bridges theory with practical application. The findings highlight the significance of ease of use, self-efficacy, social norms, and trust in driving app adoption. Integrating theory and practice provides valuable insights for academics and professionals, advancing solutions to industry challenges.