What is it about?
This study explores young people’s perceptions of HRF - Hotel Recreation Facilities (fitness center, gym, spa, pool, etc.) located in the area of their residence and proposes actions to be exploited by hoteliers towards attracting young customers to their properties.
Why is it important?
The paper focuses on young people who are not a traditional market for the hospitality industry and in particular for the Hotel Recreation Facilities. The findings uncovered interesting issues, which help to propose a comprehensive marketing guide for the hotel managers so that their recreational facilities become more attractive among the local young people and, therefore, their business to be more lucrative.
The following have contributed to this page: Dr Soultana Tania Kapiki