Consumers' perceptions of the local hotel recreation facilities: the case of Greek and Serbian young people

  • Soultana Tania Kapiki, Damjan Jaksic
  • International Journal of Tourism Policy, January 2015, Inderscience Publishers
  • DOI: 10.1504/ijtp.2015.075143

What is it about?

This study explores young people’s perceptions of HRF - Hotel Recreation Facilities (fitness center, gym, spa, pool, etc.) located in the area of their residence and proposes actions to be exploited by hoteliers towards attracting young customers to their properties.

Why is it important?

The paper focuses on young people who are not a traditional market for the hospitality industry and in particular for the Hotel Recreation Facilities. The findings uncovered interesting issues, which help to propose a comprehensive marketing guide for the hotel managers so that their recreational facilities become more attractive among the local young people and, therefore, their business to be more lucrative.

Perspectives

Dr Soultana Tania Kapiki
Technological Educational Institute of Thessaloniki

The specific marketing actions which were identified through the survey and in the literature are suggested as good practices to be implemented by the hotel sales and marketing department. Moreover, the publication provides a more precise perspective on why and to what extent the hotel properties should invest in the development, expansion and/or improvement of the existing recreation facilities.

Read Publication

http://dx.doi.org/10.1504/ijtp.2015.075143

The following have contributed to this page: Dr Soultana Tania Kapiki