What is it about?
Hong Kong Seeing Eye Dog Services (HKSEDS), a non-governmental organisation (NGO) founded in 2012, advances social inclusion by providing internationally accredited guide dogs for the visually impaired and therapeutic companion dogs for marginalized communities, including the elderly, youth and inmates. Through strategic global-local partnerships, rigorous breeding and training standards and innovative dog welfare initiatives, HKSEDS exemplifies professionalism in animal-assisted intervention. Its collaborative ecosystem, spanning NGOs, government agencies, corporations and volunteers, demonstrates how social capital drives transformative inclusivity. Despite its achievements, HKSEDS faces sociocultural barriers, such as public misconceptions about guide dogs, and persistent funding constraints amid post-pandemic economic pressures. These hurdles underscore the salience of strategic stakeholder engagement in sustaining its vision and mission. This case offers insights into nonprofit management and community-driven advocacy.
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Why is it important?
The case demonstrates how strategic stakeholder prioritization is essential for NGOs to sustain their vision and mission amid complex social, cultural, and financial challenges. It reveals that the effective identification, engagement, and balancing of stakeholders’ power, legitimacy, and urgency directly influences NGOs' capacity to drive inclusion, overcome resistance, and achieve long-term sustainability.
Perspectives
This case highlights how sustaining an NGO's vision and mission hinges on understanding and strategically managing stakeholder salience. Through my conversations with nonprofit leaders, I’ve observed that NGOs must continuously address concerns and influences of diverse stakeholders and secure resources and legitimacy while staying true to their core values amid ongoing social and financial pressures.
Hoi Man Brandon Ng
Hong Kong Baptist University
Read the Original
This page is a summary of: A sustainable stakeholder leap into social capital, International Journal of Teaching and Case Studies, January 2026, Inderscience Publishers,
DOI: 10.1504/ijtcs.2026.152372.
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