The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia

  • Muslim Amin, Sathiswaran Uthamaputhran, Faizan Ali
  • International Journal of Innovation and Learning, January 2015, Inderscience Publishers
  • DOI: 10.1504/ijil.2015.069634

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http://dx.doi.org/10.1504/ijil.2015.069634

The following have contributed to this page: Dr Faizan Ali and Associate Professor Dr. Muslim Amin