What is it about?
How family owned newspaper companies enter foreign markets.
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Why is it important?
Newspaper companies are under pressure as market conditions are changing. Going aborad, entering foreign markets can be a way to compensate for limitations on the domestic market.
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This page is a summary of: Go East! How family businesses choose markets and entry modes when internationalising, International Journal of Globalisation and Small Business, January 2016, Inderscience Publishers,
DOI: 10.1504/ijgsb.2016.081421.
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