What happens when consumers realise about green washing? A qualitative investigation

Weng Marc Lim, Ding Hooi Ting, Victor Sudirman Bonaventure, Alan Putera Sendiawan, Pengestu Patanmacia Tanusina
  • International Journal of Global Environmental Issues, January 2013, Inderscience Publishers
  • DOI: 10.1504/ijgenvi.2013.057323

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http://dx.doi.org/10.1504/ijgenvi.2013.057323