A data mining approach for turning potential customers into real ones in basket purchase analysis

Abolfazl Kazemi, Mohammad Esmaeil Babaei, Mahsa Oroojeni Mohammad Javad
  • International Journal of Business Information Systems, January 2015, Inderscience Publishers
  • DOI: 10.1504/ijbis.2015.069427

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http://dx.doi.org/10.1504/ijbis.2015.069427