Studying the influence of e-CRM on web-based brand personality - the case of Mellat Bank

Arash Shahin, Mahshid Gharibpoor, Shirin Teymouri, Elham Bagheri Iraj
  • International Journal of Business Information Systems, January 2013, Inderscience Publishers
  • DOI: 10.1504/ijbis.2013.055301
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http://dx.doi.org/10.1504/ijbis.2013.055301

The following have contributed to this page: Professor Arash Shahin