Exploring relationship marketing dimensions and their effect on customer loyalty - a study of Indian mobile telecom market

Ashish Gupta, G.P. Sahu
  • International Journal of Business Innovation and Research, January 2015, Inderscience Publishers
  • DOI: 10.1504/ijbir.2015.070176

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http://dx.doi.org/10.1504/ijbir.2015.070176