What is it about?
The digital revolution imposes a new economic order. Surveillance capitalism has its origins in (classical) market capitalism, but it differs significantly from it.
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Why is it important?
I define the traditional (classical) model of capitalism, there are goods that are produced in order to be sold. However, in the 21st century it is difficult to compete. It is not easy to find new added value that would determine the margin and profit. The question is, how long can you keep your labor costs down? This is why surveillance capitalism arose. His story is relatively young. It was established in the years 2000–2004
Perspectives
Then Google suddenly discovered that the last virgin territory that had not yet hit the market was human nature. It is worth noting that it is much easier to predict something if you first interfere with the behavior so that it takes the desired forms.
Professor PhD DSc Zdzisław W. Puślecki
Uniwersytet im Adama Mickiewicza w Poznaniu
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This page is a summary of: Od kapitalizmu informacyjnego do kapitalizmu inwigilacyjnego, Humaniora Czasopismo Internetowe, December 2021, Adam Mickiewicz University Poznan,
DOI: 10.14746/h.2021.4.2.
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