What is it about?
Use 10Ps to develop a model for the marketing of technical university education in Ghana
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Why is it important?
Technical university education must not be indiscriminately established if it should have a powerful influence on national development
Perspectives
My passion for technical education as means of industrialization and economic growth is the motivation for this article
Associate Professor Solomon Abekah Keelson
Takoradi Technical University
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This page is a summary of: Beyond the Reengineering of Polytechnics into Technical Universities in Ghana: A Model of Marketing the Offering!, Archives of Business Research, October 2016, Scholar Publishing,
DOI: 10.14738/abr.45.2215.
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