What is it about?
The aim of this research is to investigate about attitudes toward online advertising (ATOA) among Malays.
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Perspectives
It offers e-advertisers ideas to enhance their online advertising effectiveness in Malaysia.
Mehdi Taghipoorreyneh
Read the Original
This page is a summary of: Online Advertising: An Investigation of Factors Affecting Positive Attitude among the Malays in Malaysia, Asian Journal of Business Research, December 2016, Asia Business Research Group,
DOI: 10.14707/ajbr.160027.
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