What is it about?
This study explores the potential of folk media forms (cultural communication forms) for food security communication in Ethiopia. It focuses on the culture-centred approach of development emphasising on the role of culture for sustainable development.
Featured Image
Why is it important?
Majority of the Ethiopian population lives in rural parts of the country. However, the commonly employed development communication strategies are not contextualised to local needs and are incomprehensible to rural people. Due to this, it requires introducing communication strategies that support local needs and world-views of the people.
Perspectives
Most studies on communication for development have focussed on the role of modern communication forms for rural development programs. This study explored the role of folk media forms to promote grassroots participation of people as key actors to their own development. Accordingly, I believe that it will have a significant contribution to our understanding of the role of cultural communication for sustainable development in developing countries.
Hagos Kahssay
Read the Original
This page is a summary of: Folk media forms and their potential for food security communication in eastern Tigray, Ethiopia, University of Queensland Library,
DOI: 10.14264/uql.2017.689.
You can read the full text:
Contributors
The following have contributed to this page
