Blu-ray bonus features and the cult of Supernatural

What is it about?

"Cult" is not inherent to a given media text. Rather, this quality is attributed to the text in question from the outside (e.g. fans). However, media producers know how to increase – or in some cases even produce – the cult status of their products. This article dissects the role the bonus features included in the Supernatural Blu-ray releases play in the cultification of the series.

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Why is it important?

This article demonstrates that special features tighten the bond between the fan community and the show's creative team.