What is it about?
This article shows the importance of high-profile program productions for changes in what public service broadcasters offer.
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Why is it important?
The article identifies a key driver of change and innovation in large media institutions.
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This page is a summary of: Impact of prestige programs on production practices: the case of crossmedia and audience participation in public service organizations, Journal of Media Practice, June 2009, Intellect,
DOI: 10.1386/jmpr.10.2-3.167_1.
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